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Jay Moore

About

I spent 20 years designing software people had to learn. Now I design the learning directly.

Every instructional design skill maps to a UX practice I have run for two decades. Same employers, same work, translated below.


Simple Path Media

2024 to present

Designs AI-native workflows and the training that makes teams adopt them. Built decision-support patterns with human-in-the-loop review, reaching 96% accuracy on a labeled evaluation set.


Fiserv

2021 to 2024

Enterprise platform redesign: learned how thousands of users learn complex software. Built a design system, which is a reusable template library by another name, and set success criteria per release, which is formative and summative evaluation in practice.


Kleinfelder

2016 to 2020

Cut task completion time roughly 30% through clearer information architecture. That is performance improvement, the thing training exists for. Stakeholder interviews and usability testing with field engineers: learner analysis with SMEs.


Nelnet

2014 to 2016

WCAG-compliant financial services. Accessibility standards are a hard requirement in most ID postings; this is where that practice started.


Education

BFA, Savannah College of Art and Design


Skills

Instructional

ADDIE and SAM, Bloom's objectives, andragogy, Kirkpatrick evaluation, learner analysis, scenario-based learning, assessment design

Tools

Articulate Rise and Storyline, SCORM, LMS publishing, Figma, HTML/CSS/JS, React, AI toolchain (Claude, Cursor)

Carried from UX

Information architecture, accessibility (WCAG), design systems and template libraries, usability testing, data-informed iteration